From a single artisan workshop in the heart of Bharat to one of India's most trusted Jhadu brands — the Triveni journey is built on craft, honesty, and family.
Since 1985
A visionary with a mission to bring quality into every Indian household, Shri Kailash Chand Aggarwal laid the foundation of Triveni in 1985.
Today, Triveni proudly celebrates 40 glorious years of excellence and has become a trusted name in cleaning tools — known for strength, durability, and innovation.
His dedication, experience, and commitment to excellence built a brand that continues to sweep hearts and homes across India.
Read Company Profile →A Jhadu looks simple. But a good Jhadu — one that lasts a year, doesn't shed, doesn't bend — that is years of practice in a single bundle.
From a single workshop to a nationwide brand — the milestones that shaped Aggarwal Jhadu.
Kailash Chand Aggarwal binds his first batch of phool grass Jhadu in a small family workshop. Word of mouth spreads through the local mandi.
Demand outgrows the neighbourhood. The first wholesale dispatches roll out to traders in Delhi, Haryana and Western UP.
The flagship Triveni name is registered — three rivers, three values: Honest weight, Pure grass, Fair price.
We bypass middlemen and start buying phool grass directly from farmers in Madhya Pradesh & Chhattisgarh — better grass, fairer pay.
A new production unit is set up with dedicated weighing, quality, and packing lines — without losing the hand-binding heart.
Triveni now ships to 50+ Indian cities through wholesalers, kirana chains, housing societies and institutional partners.
Six rules our binders, packers and farmers live by — every day, every bundle.
Every Jhadu carries the exact grass weight printed on the pack. No fillers. No shortcuts. Ever.
We pay our grass farmers fairly and on time — quality starts at the field, not the factory.
Our binders are trained for years before they ship a single bundle. Skill is non-negotiable.
100% genuine phool grass, steel pipe handles, and natural binding twine. Nothing synthetic in the working end.
Whether you buy 5 bags or 5,000 — our wholesale rates are transparent and the same for everyone in your category.
Every dispatch is tracked. Any issue — broken pipe, weight short, late delivery — gets a same-day reply.
Bulk supply with verified weight, sealed bags and on-time dispatch — across 50+ cities.
Mixed cartons, attractive packing and fair MRP — built to move off the shelf fast.
Annual contracts for RWAs, gated communities, and apartment complexes with monthly supply.
Bulk procurement for schools, hospitals, hostels, religious trusts and government bodies.
Long-term supply contracts for facility management companies and corporate offices.
Year-round contracts with phool grass farmers — secure income for them, fresh fibre for us.
Distributor and retailer enquiries welcome — let's build something lasting together.